CIU110

Globalisation in Advertising (CIU211)

In the digital age, the importance of how we interact with each other has become that much more important. This is especially so in the realm of advertising – product marketing campaigns can either be highly successful or fail abysmally depending on the sensitivity towards the target demographic. This phenomenon is a result of globalisation:… Continue reading Globalisation in Advertising (CIU211)

DGD220

Lightroom Manipulation (DGD220-3)

Like many other beginner designers, I have a history in using Photoshop for pretty much everything from image editing to illustration. It’s not that I couldn’t see the advantages of using other programs, it was purely that Photoshop was the most versatile option so it was easier to stick to a single program for everything.… Continue reading Lightroom Manipulation (DGD220-3)