Globalisation in Advertising (CIU211)

In the digital age, the importance of how we interact with each other has become that much more important. This is especially so in the realm of advertising – product marketing campaigns can either be highly successful or fail abysmally depending on the sensitivity towards the target demographic. This phenomenon is a result of globalisation: learning to live with other cultures.

Recently I have made a presentation on this topic, which you can find here:


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