DGD230

Social Media Campaigns (DGD230-5)

In the current generation of advertising, there is no doubt that social media is the biggest player. The days are numbered for print advertising, television gets tiresome, and instead we get constantly bombarded with personalised advertising on our Facebooks, Twiitters and Instagrams even in our downtime. Yay? While social media advertising is indeed just another… Continue reading Social Media Campaigns (DGD230-5)

DGD230

Developing Slogans (DGD230-4)

I’d never thought much of slogans before I started studying graphic design. Of course I knew about the I’m lovin’ it and Just Do Its, but as a consumer I’d always considered them to be corny and unnecessary. Learning about the inner workings of slogans however changed this perception for me. Like a lot of advertising, the psychological… Continue reading Developing Slogans (DGD230-4)