DGD230

Non-Disclosure Agreements (DGD230-11)

When starting a new business venture, especially with people you are unfamiliar with, it may be necessary to implement a Non-Disclosure Agreement to ensure the safety of sensitive information about the project. These are prolific in the film and games industry, which are highly competitive and filled with people trying to make a quick buck,… Continue reading Non-Disclosure Agreements (DGD230-11)

DGD230

Marketing Personas (DGD230-8)

Marketing personas are a tool used across many disciplines, especially in advertising and market research for startup companies. They are essentially profiles of potential customers which include basic demographic information and most importantly the customers interests, values and potential marketing platforms. These profiles are used to better understand the target audience and consequently better adapt… Continue reading Marketing Personas (DGD230-8)

DGD230

Packaging Design (DGD230-7)

  Packaging is something that I have been interested in for quite some time, so learning more about die cuts and printing finishes has been great fun for me. I really want to get straight into designing packaging for my prospective brand,¬†Inklink, but like any design project, we have to first look to some inspiration.¬†The… Continue reading Packaging Design (DGD230-7)