DGD230

Marketing Personas (DGD230-8)

Marketing personas are a tool used across many disciplines, especially in advertising and market research for startup companies. They are essentially profiles of potential customers which include basic demographic information and most importantly the customers interests, values and potential marketing platforms. These profiles are used to better understand the target audience and consequently better adapt… Continue reading Marketing Personas (DGD230-8)

DGD230

Packaging Design (DGD230-7)

  Packaging is something that I have been interested in for quite some time, so learning more about die cuts and printing finishes has been great fun for me. I really want to get straight into designing packaging for my prospective brand, Inklink, but like any design project, we have to first look to some inspiration. The… Continue reading Packaging Design (DGD230-7)

DGD230

Social Media Campaigns (DGD230-5)

In the current generation of advertising, there is no doubt that social media is the biggest player. The days are numbered for print advertising, television gets tiresome, and instead we get constantly bombarded with personalised advertising on our Facebooks, Twiitters and Instagrams even in our downtime. Yay? While social media advertising is indeed just another… Continue reading Social Media Campaigns (DGD230-5)

DGD230

Developing Slogans (DGD230-4)

I’d never thought much of slogans before I started studying graphic design. Of course I knew about the I’m lovin’ it and Just Do Its, but as a consumer I’d always considered them to be corny and unnecessary. Learning about the inner workings of slogans however changed this perception for me. Like a lot of advertising, the psychological… Continue reading Developing Slogans (DGD230-4)