In the digital age, the importance of how we interact with each other has become that much more important. This is especially so in the realm of advertising – product marketing campaigns can either be highly successful or fail abysmally depending on the sensitivity towards the target demographic. This phenomenon is a result of globalisation:… Continue reading Globalisation in Advertising (CIU211)
Have you ever liked something so much that you can’t get enough of it? Do you know that empty feeling when you finish a TV show or game that you really enjoyed? These are some of the motivations that cause fans to begin taking an active role in the community of a given piece… Continue reading Collaborating with Fans (CIU111-3)
One of the many facets we have to consider as creative practitioners is the diversity in our now heavily-connected, globalised community, and how we can not only appeal to, but also include these audiences in our creations. This diversity comes in many shapes and forms, including race, sexuality and ability, but today I’m going to… Continue reading Inclusive Design (CIU111-2)
When someone first sets out on a creative path, often one of the first things they are asked is how they intend to make money. A common misconception is that working in creative industries= becoming a starving artist who desperately wants to put their ideas out into the world without any tangible means to do… Continue reading Income and Art (CIU111-1)
Day & Night is a restaurant branding concept featuring designs of everything from crockery to menus, developed by Backbone Branding, a branding team based in Armenia. In a nutshell, Backbone excels at making out-there, imaginative designs for clients who want a bit more from their branding.
Shortly before starting this design course, I created a Pinterest account for research and ideas generation, mainly for drawing inspiration. It was a medium I had heard a lot about from friends and it seemed a good way to curate lots of content in one convenient location.
The introduction of new technology is a major factor in what differentiates each generation from the next. Technology these days generally refers to electronic devices, but the broader sense of the term also encompasses the methods we use to do things. A recent development that is both electronic and a new way of doing things… Continue reading Future Predictions