CIU110

Globalisation in Advertising (CIU211)

In the digital age, the importance of how we interact with each other has become that much more important. This is especially so in the realm of advertising – product marketing campaigns can either be highly successful or fail abysmally depending on the sensitivity towards the target demographic. This phenomenon is a result of globalisation:… Continue reading Globalisation in Advertising (CIU211)

CIU110

Inclusive Design (CIU111-2)

One of the many facets we have to consider as creative practitioners is the diversity in our now heavily-connected, globalised community, and how we can not only appeal to, but also include these audiences in our creations. This diversity comes in many shapes and forms, including race, sexuality and ability, but today I’m going to… Continue reading Inclusive Design (CIU111-2)