Traditional Experience (DGD220-6)

The final component of our studies this trimester was to create a series of images using various traditional media. These ranged from pens and watercolours to oil pastels. I have always used pencils to draw so the idea of putting pen to paper didn’t worry me, but once I started to introduce colour a kind… Continue reading Traditional Experience (DGD220-6)


Globalisation in Advertising (CIU211)

In the digital age, the importance of how we interact with each other has become that much more important. This is especially so in the realm of advertising – product marketing campaigns can either be highly successful or fail abysmally depending on the sensitivity towards the target demographic. This phenomenon is a result of globalisation:… Continue reading Globalisation in Advertising (CIU211)